10 Hot Social Media Sites for Marketers

If your knowledge of social media sites is limited to Facebook and Twitter…you’re missing the hashtag. Take a look at some of these goodies that will boost your social savvy beyond the Twittersphere:

1. Pinterest. Pinterest is an online pinboard for sharing photos of everything from food to hairstyles. The reason I included it on this list is because of the site’s “request an invitation” feature and implication that there’s a waiting list to join. I think that’s a bit of marketing genius in itself. There’s nothing like telling people they can’t join a club to get them to want to join it!

2. Gentlemint.com. To give the guys a fair shake, Gentlemint.com is a newly launched site billing itself as the “Pinterest for men.” It follows the same kind of invitation-only model but lets guys share content with a decidedly more male focus.

3. LocaFollow.com. This handy tool may just become an essential part of your PR toolkit for social media outreach by city. It helps you locate people to follow based on their location and bio.

4. Friend or Follow. Here’s another Twitter-focused service that lets you manage and filter your Twitter followers. It tells you things such as who has stopped following you and who you’re not following back. It’s a great way to boost your Twitter marketing.

5. ClickDummy. ClickDummy turns your design mockups (for web sites, mobile and software applications) into clickable prototypes to get feedback from the cloud – fast.

6. ZoomSphere.com. Similar to FameCount.com and SocialBakers.com, this free service lets you analyze your global social media stats and monitor keywords. You can also see which topics are most popular by country and check their social media trending.

7. Kurrently.  This free, easy-to-use search engine lets you find out what’s being shared on Twitter and Facebook in real-time so you can join the conversation. Use it to write posts that focus on trending topics.

8. Klout. Here’s a great tool to measure the influence of your brand evangelists. Seek out key opinion leaders with social media Klout on Twitter, Facebook and Google +.

9. Skitch. Skitch is your online camera and pen. You can screen grab anything, add a note and share it quickly. The company was recently acquired by Evernote (wonder how long it will continue to be free?) It also offers Mac and Android apps.

10. Ning. What could be better than building a community around your own brand? Ning makes it possible by integrating Facebook, Twitter, YouTube, Constant Contact and other services into a single online community. It’s a fee-based service but with an Alexa rank of 339, it’s the 11th most popular social media site online today (according to eBizMBA Rank) .


The timing of Twitter and other social media posts

My E3 blog post from 20 March 2011

X-Cultural Marketing | E3 Agency Network | Global Insights

Hubspot, an inbound marketing software company based in Boston, presented a good webinar yesterday called “The Science of Timing” about when to post blogs, tweet, send emails and update Facebook fan pages. It was presented by Dan Zarrella, who calls himself “The Social Media and Viral Marketing Scientist.”

Zarrella presented research  with real numbers showing the best times of the day to post your updates based on your audience and your goals, whether that is to create a following (and get comments) or to get links back to your site or blog (which helps with SEO).

Key takeaways

The webinar highlighted several interesting takeaways including:

1. Tweeting late in the day and on weekends yields the most retweets. Zarrella attributed this to what he called “Contra-competitive” timing, meaning there is less competition for attention at those times.

2. Blogging on weekends yields the most comments, but publishing early in the morning on weekdays (before…

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My blog post from Monitoring Social Media Conference 6 October 2011

X-Cultural Marketing | E3 Agency Network | Global Insights

Two of us from E3 European Agency Network were lucky enough to attend a Monitoring Social Media event presented by Influence People in Boston yesterday.  (On Twitter: #MSM10). We were both impressed and surprised by the quality of the speakers and the information presented at the event. Sometimes you go to these events and hear nothing but a sales pitch. This conference happily, wasn’t that. We even learned that there is, indeed, such a thing as chocolate covered bacon (who knew?).

We heard from a variety of presenters on everything from “How to Develop an Engagement Metric,” to” How to Become a Listening Company,” to “Extracting Context and Meaning from Social Media.”  It was all about measuring and monitoring social media, as the name implies, but offered some good insights on why social media matters as well.

Some key themes by the presenters included:

  • Start with a plan. If you don’t have a…

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My blog post on E3 from 2 November 2008

X-Cultural Marketing | E3 Agency Network | Global Insights

Ordinarily, calling someone narrow minded would seem like an insult (in certain circles anyway). However, at the last E3 conference in Toronto, Tim Williams, author of “Take a Stand for Your Brand,” talked about how agencies should narrow their focus in order gain traction as sought-after specialists.

“Narrow is not the same as small,” Williams said, as he challenged E3 Network agencies at the meeting to do for themselves what they all do every day for their clients: Create compelling brand stories.

Too many agencies have marketing pitches that sound the same, Williams said. They are strewn with catch-all words like “integrated,” “full service,” and “responsive”. (Yes, he means you).

Agencies sometimes make the mistake of offering a list of services as long as a Chinese take-out menu. Is that a good thing? It might work for short-order cooks, but the most expensive Bistros usually have a…

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Social Media Guide for B2B

My E3 blog post from 27 March 2009

X-Cultural Marketing | E3 Agency Network | Global Insights

We’ve all heard a lot about how social media is the way forward in B2C marketing, but what about B2B? Can B2B marketers capitalize on the ready audiences and real-time marketing opportunities that social media offers in the consumer world?

You bet. A number of B2B marketers are using social media tactics, from Facebook to LinkedIn to Twitter, to engage their audiences in one-on-one discussions and keep their brands relevant with stakeholders.

If you need practical advice about how to succeed with social media marketing, you’ll find plenty of good resources online. We’ve listed a few here to help you get started.

One resource you don’t want to miss is Michael Stelzner’s report  at the White Paper Source called Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses. Download it.


Also, check out this great list of online resources posted by the B2B…

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My E3 blog post from 22 November 2010

X-Cultural Marketing | E3 Agency Network | Global Insights

When it comes to international branding, this is probably one of the Best Cases for Social Media branding ever: Tourism Queensland.

Remember this campaign? “The Best Job in the World?” When the Queensland Australia board of tourism wanted to put their beautiful island on the world map, and in the international consciousness as a vacation paradise, they came up with a unique plan. They placed a few job opening ads in newspapers around the world, offering “The Best Job in the World.” Live on in luxurious beach-front home, on a beautiful vacation island off the Greater Barrier Reef with an annual salary of $150,000 Austrialian/year. The only work: feed the fish, clean the pool and blog about it.
The campaign received what is estimated to be worth more than $80 Billion US in free publicity with more than 6,000 news stories worldwide. The web site received more than 4…

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My blog post from X-Cultural Marketing 29 Sept 2010

X-Cultural Marketing | E3 Agency Network | Global Insights

Social media is definitely the hot new topic in the marketing world these days. Everyone’s doing it.  Or so they say. Does your company have a social media marketing strategy? For B2B brands, it’s not as easy at it looks, but at least one award-winning E3 Network Agency is taking social media seriously, for themselves and their B2B clients.

BBC Creativity not only has a great web site, with blog, twitter and facebook feeds, but has their finger on the pulse of the digital marketing world.

Check out these two posts from their recent blog:

A (late) question for Twitter: what are ‘promoted’ tweets about?

Have you noticed the “Promoted Tweets” that Twitter added back in April? For those in the know, this how Twitter is planning to monitize their service (finally). Ad Age called them Twitter’s new “Business Model”.

 BBC makes some good points about them here, but for…

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