My E3 blog post from 27 March 2009
We’ve all heard a lot about how social media is the way forward in B2C marketing, but what about B2B? Can B2B marketers capitalize on the ready audiences and real-time marketing opportunities that social media offers in the consumer world?
You bet. A number of B2B marketers are using social media tactics, from Facebook to LinkedIn to Twitter, to engage their audiences in one-on-one discussions and keep their brands relevant with stakeholders.
If you need practical advice about how to succeed with social media marketing, you’ll find plenty of good resources online. We’ve listed a few here to help you get started.
One resource you don’t want to miss is Michael Stelzner’s report at the White Paper Source called Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses. Download it.
Also, check out this great list of online resources posted by the B2B…
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