Mindful Marketing

In a recent blog post for Marketing Profs, Dana VanDen Heuvel talks about the importance of Thought Leadership as a marketing tool for B2B Marketers.  He summarizes a number of studies from the Economist Intelligence Unit (EIU) and others which show implicitly how Thought Leadership is among the top ways that B2B marketers can appeal to their target audiences.

He says:

“If you’re a B2B marketer, there’s never been a better time to pursue thought leadership (and social media, for that matter) as a valuable addition to your existing go-to-market strategy. No, not everyone will, can or wants to attempt to be a thought leader, but the rewards are significant for those that pursue this strategy.”

Among the top ways B2B marketers can reach out to their audiences, are meetings and conferences, and original research (white papers, studies, reports, etc.).  That’s from a question asked directly to businesses about what…