My blog post from Monitoring Social Media Conference 6 October 2011

X-Cultural Marketing | E3 Agency Network | Global Insights

Two of us from E3 European Agency Network were lucky enough to attend a Monitoring Social Media event presented by Influence People in Boston yesterday.  (On Twitter: #MSM10). We were both impressed and surprised by the quality of the speakers and the information presented at the event. Sometimes you go to these events and hear nothing but a sales pitch. This conference happily, wasn’t that. We even learned that there is, indeed, such a thing as chocolate covered bacon (who knew?).

We heard from a variety of presenters on everything from “How to Develop an Engagement Metric,” to” How to Become a Listening Company,” to “Extracting Context and Meaning from Social Media.”  It was all about measuring and monitoring social media, as the name implies, but offered some good insights on why social media matters as well.

Some key themes by the presenters included:

  • Start with a plan. If you don’t have a…

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