E3 International Agency Network will host its first-ever open conference (open to the public and not just members). For E3, this is an important moment. For international marketers, it’s a great chance to hear from some experts in the area of place branding and global marketing.
The conference will be held October 9 in Duisburg Germany.
Why Duisburg? Well, for one thing, one of the agency conference organizers, Sander Werbung is there. For another, it’s a perfectly centrally located European location that many E3 members, prospects and clients will find it easy to get to. And finally, it allows E3 to turn the conference into a workshop for the city of Duisburg…bring great minds together to consider it’s branding strategy.
The event will be held at Landschaftspark Duisburg Nord. This former iron and steel working industrial complex has been thoughtfully turned into a community park and conference location by the city of Duisburg Nord.
E3 Meeting Agenda
The E3 meeting will include several international speakers in the areas of place branding and authenticity in brand building.
09:00 am – Reception and registration
09:45 am – Opening: Michael Meier President E3
10:00 am – Greeting: Mayor of Duisburg, Sören Link
10:30 am – Speaker: Michael Beverland, Professor University of Bath (UK) “Building brand authenticity habits”
11:15 am – Break
11:30 am- Speaker: Julian Stubbs, Sweden “Ideas for Duisburg”
1:00 pm – Lunch break 2:00 pm – Speaker: Carlo Einarsson, Sweden, “400 years of company history – Chances and Challenges”
3:00 pm – Speaker: Raf Stevens, Belgium, “Corporate Storytelling”
3:45 pm – Coffee break 4:00 pm – Workshop led by Raf Stevens, “How to create myths and legends”
6:00 pm – End
For more information and to register for the conference, visit the Global Marketing Conference website.
I hope to see you there!