You may have noticed that there is a thriving ecosystem of Twitter developers building products and services to help businesses user Twitter more effectively (and to measure/analyze their success). But how do you know which tools to choose? Which ones really do what they are supposed to? And which ones will leave your data flapping in cyberspace?
To make it easier for businesses to choose the right tools, Twitter is launching a new Twitter Certified Products Program. This stamp of approval from Twitter offers some assurance the the products have met certain standards. The program will help businesses choose the best third-party applications in three categories:
- Engagement – increasing customer interaction
- Analytics – measuring the success of program efforts
- Data Reseller – to find the target audiences you need
The first cut
Twelve companies have made the initial cut of Certified Products: